Obviously:
{KEYWORD} WILL MAKE IT ALL CAPS
{KeyWord} Shows Like This, &
{keyword} produces all lower case.
However, in many technical sectors there are standard acronyms comprising both upper and lower case. An example (not one that I want to use) is mtDNA.
Having it show as: mtdna, Mtdna, or MTDNA just doesn't work at all. It would be completely incorrect to show it in any other way but its correct form of mtDNA.
Any solutions?
Syzygy
There was a suggestion made a while ago if G would implement dynamic insertion based on how your keywords were inputted into your account.
i.e. If your keywords was ROI Software, then the dynamic would show ROI Software, not Roi Software. So far, nothing has come of this - but I hope G is still considering this option.