Ads Served Percentage

How to increase?

[lukey]

I have some campaigns that run quite heathily at around 90% ads served %. However, I also have some that run at a measily 25%. Any tips on how to increase this?

[onlineleben]

increasing your budget/day should help to show your ad more often

[lukey]

Already done that - that's what's confusing. Has worked before but not this time around....

[HitProf]

I'm not sure what percentage you are talking about?

If you have 2 ads for the same keyword and let G choose which one to serve (it's called automatic optimisation), then the total will always be 100% for each keyword. Some ads will be high, others low.

[lukey]

Thanks for your help Hitprof, but I mean the "Ad Served Percentage"

[adwords.google.com...]

"This number represents how often an ad has been shown in relation to the rest of the active ads within the same Ad Group."

Have skied the budget per day and maximum cpc (across all bids within the campaign), and sometimes rank at about position 4, but most of the time the ad is still not showing.

[john_k]

Thanks for your help Hitprof, but I mean the "Ad Served Percentage"
[adwords.google.com...]

"This number represents how often an ad has been shown in relation to the rest of the active ads within the same Ad Group."

Have skied the budget per day and maximum cpc (across all bids within the campaign), and sometimes rank at about position 4, but most of the time the ad is still not showing.

This is exactly what HitProf was referring to. It simply reflects how often one particular ad OF YOURS was served in relationship to the other ads in the same ad group.

If your percentage for one ad within the ad group is low relative to the other ads, it is because it isn't performing as well. It is an indication that you might want to edit or discontinue the ad.

[lukey]

Gotcha... cheers guys. And apologies for misunderstanding you Hitprof.

[lukey]

And so the saga continues...

Now that I understand that the "Ad Served %" relates to ads within the group I realise I am looking in the wrong place.

I have not yet had enough traffic on these ads to work out which ads to use anyway.

The problem is that sometimes I search and the ad is there, sometimes not - so it seems to be a problem with something else (which would usually be budget per day, now skied).

Sorry to keep this up folks!

[HitProf]

No problem, I formulated it a bit unclear when I said keyword where AdWords speaks of AdGroup.

I'd swear I've seen it for different adgroups as well though, somewhere, one day...

[HitProf]

New budgets may take some time to settle, just wait a day or so and try again. And sometimes they just don't show up, don't know why.

You've checked all the obvious things, like geolocation, campaign end date, second & further pages?

[eWhisper]

Here's a list of the most common reasons ads aren't showing that might help you out:
[webmasterworld.com...]

[john_k]

If your percentage for one ad within the ad group is low relative to the other ads, it is because it isn't performing as well. It is an indication that you might want to edit or discontinue the ad.

I am pretty sure I got this wrong. (Sorry for the confusion)

It seems that there may be a lot of factors for one ad not being served as often as others. For instance one ad might match up better with some of the keywords with higher impression/CTR numbers. In that case, it will get more impressions. I think the thing to focus on is whether or not the CTR and CPC are a problem.

[lukey]

Cheers guys. Found that thread before - very useful. Am going to try Hitprof's idea of allowing daily budget to settle. Unfortunately this involves something I have very little of - PATIENCE!

</sits on his hands>