Dynamic keyword insertion into URL question

But how do you know the match type?

[limitup]

I know we can use {keyword} in our destination URLs to insert the keyword that was matched, but it doesn't give any indication of match type.

For example if you have "blue widget" and [blue widget] in your account, when you insert {keyword} into your URL it will just be inserted as blue widget (technically blue%20widget) with no indication of match type.

Is there another dynamic parameter for match type? Something like {matchtype} would be logical but it doesn't work. I can't find any info anywhere ... yet at the same time I can't imagine they would let you do this and give you no way to determine the match type.

[anallawalla]

Use a custom parameter in the URL at the keyword level, e.g. &mt="e" (for exact match) and parse the server logs.

[poster_boy]

In other words, the unfortunate answer is - "no"... there is no way to dynamically insert match types.

[limitup]

Thanks for the confirmation. Why the @#@%@ do they give us {keyword} in URLs if they don't give us match type. Doh!

[luxurysem]

Hi,

Good news, there is a way to account for match types when you use the dynamic keyword insertion command in your URLs for tracking.

It's a matter of proper syntax:

Broad = www.yoursite.com?scr=google&kw={keyword}
Phrase = www.yoursite.com?scr=google&kw="{keyword}"
Exact = www.yoursite.com?scr=google&kw=[{keyword}]

Hope this helps. I know it helps me save tons of time and I get to account for all the match types too!

[jaloher]

Hi

Is this parameter correct in AdWords landing URL to know from which of my keywords is the visitor coming from? www.example.com/?kw={keyword}

What should I enter in a Commision Junction affiliate URL? should it be?SID={keyword} to know which keyword generated the sale or lead?

Thanks

JA

[MarketingJunkie]

eWhisper has a nifty, comprehensive explanation about using Adwords Dynamic Paramaters in Links here:

[ewhisper.net...]