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Adwords stats dont match my tracking stats

Mismatch

         

shipwreckmate

11:24 am on Jul 13, 2004 (gmt 0)

10+ Year Member



Adwords stats dont match my tracking stats by about 20-25% on the terms that recieve the larger amount of clicks. Has anyone else had this problem?

seth_wilde

3:03 pm on Jul 13, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You are almost always going to see some differences between different analytics products because of different methodolgies (logfile based vs cookie based, etc). We use a cookie based system and usually have about a 5-10% difference with adwords' click numbers.

shipwreckmate

3:25 pm on Jul 13, 2004 (gmt 0)

10+ Year Member



I am talking about a mis-match of about 3000 clicks from one adword listing over a period on 12 days - yet on overture for the same period is exactly what my tracking software says.