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1. Does Google allow this?
2. How do I create the symbol?
3. Doesn't it take away from your character space?
4. Do you think it's necessary to have it in the ad at all?
(Again, it's our own brand name. Also, I could not find any answers in Google's trademark policy.)
Sorry if these are amateur questions...
I think it ads a level of credibility that can make an ad stand out from the rest.
I've seen the use of a trademark & registered symbol increase both CTR and conversions.
Alternately, you can insert the symbol via MS word into a doc and copy/paste from there.
I always forget the 'proper' way to create it.
I did not see ROITracker's response at first, sorry.
I also did not think of simply copying and pasting the symbol from MS Word (where I do know how to make the symbol).
It's very interesting that a couple of you have experienced higher CTR when using a trademark symbol. Maybe people feel the site is legitimate/safe and the symbol adds more credibility?
I'd like to test this myself, but I'm not sure we will have the opportunity. I'm sure Google will delay the approval process of our ads though. Not only do we need to use the registered trademark symbol, but we need to have the brand name in all CAPS. I'm sure the approval process will be difficult.