Using trademark symbols.

Is this possible? Should you include it?

[Eljaybe]

I tried creating a text ad in Adwords that includes our brand name and trademark symbol (R). I have some questions for you all:

1. Does Google allow this?
2. How do I create the symbol?
3. Doesn't it take away from your character space?
4. Do you think it's necessary to have it in the ad at all?
(Again, it's our own brand name. Also, I could not find any answers in Google's trademark policy.)

Sorry if these are amateur questions...

[roitracker]

1. Yes
2. ®
3. Yes
4. No

[eWhisper]

I personally like testing trademark symbols in ads for products and unique services.

I think it ads a level of credibility that can make an ad stand out from the rest.

I've seen the use of a trademark & registered symbol increase both CTR and conversions.

[Eljaybe]

That is an interesting point. Thanks for the tip.
We may have to use it anyway, so I don't know if we have a choice.
But I was not sure if Google would approve the ad, especially since I am not sure how to create the symbol in the ad.
Do you know how to create the (R) symbol? I've never had to use one in a Google ad before.

[eWhisper]

There is a way to make it with your number pad, however, I usually just search for 'trademark symbol' or 'register symbol' and do a copy/paste into AdWords.

Alternately, you can insert the symbol via MS word into a doc and copy/paste from there.

I always forget the 'proper' way to create it.

[TerriGW]

Roitracker posted the way to make it in their reply -- see #2 :-)

[biking4jesus]

ALT + 0153 gives you this ™

I have been using some ad creatives that include our trademarked term against ads without. The test ads with the TM term/symbol have higher CTR and conversion rate than those without.

[Eljaybe]

Thanks, this is very helpful.

I did not see ROITracker's response at first, sorry.

I also did not think of simply copying and pasting the symbol from MS Word (where I do know how to make the symbol).

It's very interesting that a couple of you have experienced higher CTR when using a trademark symbol. Maybe people feel the site is legitimate/safe and the symbol adds more credibility?

I'd like to test this myself, but I'm not sure we will have the opportunity. I'm sure Google will delay the approval process of our ads though. Not only do we need to use the registered trademark symbol, but we need to have the brand name in all CAPS. I'm sure the approval process will be difficult.