No Ads Running for Keyword. What does this mean?

[chriskriag]

Hello Everyone.

I have a question. If no ads are running for a keyword, then what does that mean?

Suppose I have a keyword - Dino glasses and I found 0 ads running for this keyword. What does this mean? Does this mean the keyword is low competitive? Does it mean it doesn't have commercial value? Please explain..

Also, tel me how to Judge keyword competition and commercial value or conversion value for a any keyword?

Information about Keyword

Dino Glasses
Keyword Search Volume - 550
Suggested CPC - $0

[Nutterum]

Seeing your post and info I can conclude that you have no competition for this keyword. Is it worth advertising for it? I don`t know. Depends on many factors not related to the keyword, like who in their right mind would buy Dino Glasses for 10 bucks over the internet? If they really want something like this my best best is searchers will go to Amazon or e-bay, or both.

As for your question regarding conversion value for any keyword - it is not as simple as that. You can make an assumption though :

profit margin > CPA unless you are looking to refuel the clients in to buying something else and thus extend the client life time in which case its Profit margin + ROI' > CPA + opportunity cost ( you have a cost where the money you spend waiting for the secondary acquisition to happen could be invested somewhere else for better returns!)

That is as general as I can get. You have to make an assumption and churn the numbers. If you like them give it a go, if don`t - look to invest elsewhere.