Is Google charging less for clicks coming from content search, and is the min bid price (in the UK) 0.04p?
In looking at the totals and costs for the month on one campaign I see that the figures, quite literally, don't add up. Unusually, it's in my favour!
Whereas I'm paying min bid price of 0.04p for clicks from standard search, it appears that the cost for clicks from content search (avge pos 1) is actually cheaper. In one ad it works out at 3.75p per click and in another ad the cost works out at 3.25p per click.
I'm seeing this anomaly at all levels of Adwords management pages. Is it simply a case that the clicks total, content costs total, and campaign costs totals are out of synch with one another, and thus it's a short term glitch that will iron itself out, or is Google actually charging less for content clicks?
Syzygy
Neil.
Hopefully, being that smart, it'll start to do the same on all clicks, not just content :-)
Syzygy
