Need Help with Content Search Conversion Analysis

[Cowabunga]

Is there any way to tell what keywords are converting in Content Search?

I have run numerous report variations to try to identify what kw are working in Content Search. However, the reports only show the specific keywords for Google Search. For Content Search, in the keyword column, it just says Content.

Am I missing something here? It seems there would be a way to track the performance of individual keywords in Content Search. I'd like to cut loose any non-converting words in Content Search, but right now I can't figure out which ones those are.

Thanks for any help!

[Robsp]

Cowabunga, Google does not report nor allow you to analyze individual keywords on content targetting. They report all content targeting as a single source.

The reason is that content targetting is in nature not "keyword search driven" but automatically matched based on multiple keywords your adgroup.

You may still be able to accomplish this if you use one keyword per adgroup but this make keyword management kinda difficult.

[marek]

Cowabunga, unfortunately (or may be fortunately ;-), there is no other way than divide your keywords into many ad groups, each one as specific as posible.

[roitracker]

There is also tracking software that can tell you which content search keywords convert (without having to create individual campaigns for every keyword).

[Cowabunga]

Great, thanks everybody. I really appreciate the input!