Content Total

[Kalin35]

Hey, under one of my campaign's ctr isnt that bad when you look at the break down for the keywords it is where it says Content Total that my ctr isd horrible. What is the Content Total?

[skibum]

Welcome to the AdWords forum, Kalin35!

The content total is the number of impressions and clicks your ad receives when it appears on content sites. These could include major news publications, independently run informational sites, and other sites of varying quality that are not search engines like AOL Search or Ask Jeeves.

[Kalin35]

Hmm,
Thank you very much, i have learned a lot from everyone here so far. Do you guys recomend using these? If i have a high ctr with it should i keep it and turn it off if not? What do you guys think about content search

[skibum]

We virtually always turn content off for our campaigns. Would much rather pay for people actively searching for things. It is however, additional exposure and if the click through rates are low it doesn't cost much.

If the campaign is in a very competitive area with high click prices, content targeting is always off.

You might try AdWords with content on and off and see if you see different results if the primary goal is sales or lead generation. If it is more of a branding campaign to build awareness and be seen everywhere, then it may be worth it to leave content targeting on regardless of ROI.

Low click through rates on content will not cause your ads to be disabled. Google only used the CTR on Google.com to determine that.

[AdWordsAdvisor]

Here are a few links from the AdWords FAQ that you may find useful, Kalin35.

Why are the statistics that I see for contextual advertising different than search?
[adwords.google.com...]

Does contextual targeting affect the performance or ranking of my ads?
[adwords.google.com...]

What is contextual advertising?
[adwords.google.com...]

How does Google target AdWords ads to content-based web pages?
[adwords.google.com...]

How does contextual advertising work?
[adwords.google.com...]

Mods - if any of these links are not OK, please feel free to edit!

AWA