I have daily budget set high, but I'm only spending 1/4 of that in CT's each day. Also, I have Content Network turned on, and I have upped the bids on certain well performing terms so that I move into the top three positions. I have a 2% sales conversion ratio. My CT ratio is about 1.8% overall.
Should I focus on refining my bid strategy, or do you think my ads are not pulling strong enough and I should focus there? Just trying to figure out why if I am setting my budget high I am not seeing correlating increase in CT's and sales.