Deleting Zero Click keywords

Is it safe?

[zeus661]

I have some ads that have keywords that have rather high impressions but no click thrus after 2 weeks. In your opinion is it safe to delete them?

I figure that if no one click on my ad after two weeks as a result of that keyword I might as well. What do you think?

[TheDave]

If you don't google will :)

[sem4u]

Couple of options:

1. Re-write ads
2. Increase bids
3. Delete keywords

[onlineleben]

Delete them from your adgroup and put them iin a separate group. Write different, more specific copy for that ad.