Is this Ad Worded Correctly?

Jimmy's Widgets - the truth

[jetboy_70]

Jimmy's Widgets - the truth

Don't buy a widget before
checking over 10,000 real reviews.

Is an Adword in this format ethical, legal, against Google's T&Cs etc...?

Consider that Jimmy's Widgets is a Trademark of another company, only a tiny proportion of the 10,000 reviews specifically relate to Jimmy's Widgets, and the destination site seems to be funded mainly from advertising by Billy's Widgets and Tommy's Widgets whose brands are conspicuously absent from any reviews.

The intimation is that Jimmy's Widgets are somehow misleading the buyer. Should Jimmy's Widgets be concerned. Is there anything they can do about it?

[hannamyluv]

I don't think that google will shut you down themselves, as long as you have something on your site about Jimmy's Widgets, even if it is how bad they are. I see those types of ads all the time.

If you are using "jimmy's widgets" as a keyword and Jimmy's Widgets finds out and makes a formal complaint to google proving they are trademarked, then google will pull everyone's ads who are on that keyword.

[christieland]

Google will likely let that run...although it's possible that the owner of Jimmy's Widgets may complain to Google and request that they do something, in which case you may lose both the ad text AND the keyword "jimmy's widgets."