Just got "localized" AdWords for a generic search

[Marcia]

I just now did a search for a type of product using the two word search term. It's nothing that would by any means be considered local or that would ever be advertised geared to a local level.

One of the 8 Adwords clearly has "Los Angeles" under it - in the regular type, underneath the ad's URL line.

Never have seen this before, it's the first time. Is this something new, or something I've just missed seeing before?

[widget]

Marcia, it's been going on for several months, but I don't think a very high percentage of ads are geo targetted yet, so you may not see it very much.
[webmasterworld.com ]

[anallawalla]

Yes, when I use a NoCal proxy, I see "California" below some ads.

[BriGuy20]

Marcia:

I think this has been going on for a couple of weeks. On my normal rounds for product research, I've been seeing a local company with ads related to what I'm looking at (this was with AdSense, obviously), plus I've seen a few results referencing the state I'm in on a search result or two (ironic because it appears to be a web-only business).