What am I doing wrong?

2 different ads, same keyword

[JenniferL]

Hi again everyone, I am trying to figure out what I'm doing wrong! I have a new ad in a new campaign, but I am using one of the same keywords that another one of my ads has. Basically, I am trying to get it where both of these ads show up when 'keyword' is typed in, but all that happens is that Google rotates these ads instead of showing them both at the same time. Is this just something that isn't allowed, or am I missing something? Thanks!

[PatrickDeese]

you cannot have two adverts running in the same search, unless you have two different adwords accounts, which is against their terms of service - otherwise someone would just buy the first 20 adwords for every lucrative term and lock everyone else out.

[JenniferL]

Oh my goodness I had no idea! Thanks for pointing that out, it was driving me insane - and I have precious little sanity left as it is.....