When do impressions count?

[zeus661]

If someone searches a keyword of yours and it ranks on page 3 of the search AND that person does not view page 3 does that count as an impression?

Or is it only when some view a page that your ad is actually displayed on?

[seth_wilde]

If someone searches a keyword of yours and it ranks on page 3 of the search AND that person does not view page 3 does that count as an impression?

No, the surfer has to visit the page that the ad is displayed on for it to count as an impression..

[Gmorgan]

What if the advert is at the bottom of the page but the surfer does not scroll down far enough for the advert to be seen?

[vibgyor79]

Oh.. now that is counted as an impression allright.

[Tropical Island]

From a previous discussion some months back that AWA contributed to I believe it's also counted an impression each time a searcher goes to another page if there are only a few of you under that search term.

In other words if there are 3 ads for a particular term and the searcher goes through 10 pages then your ad will appear on each page he looks at and count as an impression.