When I look up my KWs on Overture's search term suggestion tool, it tells me there are tens of thousands of queries for my KWs every month. However, when I set up my Adwords campaign the traffic estimator tells me to anticipate <1 impression per day. But, when I launch my campaigns I get hundreds or thousands of impressions per day and a ton of clicks.
This has been the case for every Adwords campaign I have set up. If I were a novice, I'd abandon the campaign because according to G's estimates the campaign isn't going to produce any noticeable results, which would have cost G thousands of dollars every month. I've learned not to pay attention to it, but it seems like G should be able to make a working traffic estimator.
The fact that it doesn't work isn't hampering my success, but it would be a great resource for my clients starting new campaigns to gather a realistic expectation for their ads.
Anyone else noticed this problem? Does the traffic calculator work for you when you set up a new campaign?
I can't believe they still have that thing up. And without a disclaimer!
I'm sure it's on Google's to do list. We just have to be patient.
Please do that; we have, but I don't think the din is as loud yet as it needs to be.
