Automatically optimise ad serving for my ads

should I leave ticked or not?

[stevewhome]

I have a reasonable number of impressions per day (approx 100 per campaign - but that's fine). At the moment my CTR is also low whilst I optimise wording.

If I untick the "Automatically Optimise ad serving for my ads" does this mean my ads will be placed in the rank set by my cost per click rather than CTR? - this would be what I want.

Thanks in advance

stevewhome

[eWhisper]

Ad Optimizing has nothing todo with CPC. Your KW bids are seperate from ad serving.

If you untick ad optimizing, then your ads will be evenly rotated. If you have it ticked, the ones that gather a higher CTR will receive more impressions.