95% Clicks from Content Targeting

[bsnrjones]

Okay I started a new campaign last week. I am getting 95% of my clicks from the Content Targeting segment - with only a .2% CTR. (2.8% at Google)

The average cost for the clicks on the Content side is approximately 50% of the cost per click from Google.

On the content sites my average position is 1.2 while on Google it is 4.6.

I am thinking about decreasing my bids so that my bids on the content sites will be even less, and hopefully increase the ROI. But this may come at the expense of fewer visitors.

So have any of your Adwords gurus ever tested this kind of thing? Just thought I would ask before I start tweaking.....

Burke

[Robino]

What's the search volume (Impressions) of your campaign(s)?

[jusdrum]

Yes. I have successfully tweaked ads so I spend less CPC and receive the same number of click throughs. My advice, move your bid down very slowly and incrementally to find the point where you are happy with the new ROI vesus volume of traffic. I recommend moving your bid down 1-5¢ per day.

[bsnrjones]

Robino - Yesterday 4-25-04 I had 121,000 impressions total with 35 keywords.

Why do you ask?

[Robino]

I just wanted to make sure you had enough data to make some decisions.

[eWhisper]

So why not make seperate campaigns for content vs search?

On one campaign, enable content targeting, bid lower than your other campaign so your ads aren't seen on search sites, and find the ROI for content targeting.

Then on the other campaign, have content targeting off, bid higher than your first campaign, and optimize your search ROI.

[widget]

I agree with eWhisper. Gives you two knobs to control two different things, instead of just one knob to control two different things.