AdWords nice to have

visitor versus marketeer

[ambiorix_rb]

Hi all,

I'm using AdWords both as marketeer and as internet user as well.
As marketeer I have a usefull tool which brings me qualified visitors.
As user I'm mostely happy as 'some' of the ads are related with my search text.

Wouldn't it be usefull that when a surfer clicks on an AdWords ad he can vote Yes/No if this site is related with his search string?

If I could receive a Google report with search strings used by Google searchers, whom clicked and visited my site but left because my site isn't closely related with his search.... based on these "bad words" I could exclude more words in my campaigns...
I would still be able to deceide to exclude or not...

It was just a thought so I don't don't about possible abuse or whatever... just thinking positively :-)

So: usefull or not?

thx and sorry for my bad english,

Ambiorix

[Shak]

welcome to webmasterworld

interesting point you make, however we already get "every search string" used before clicking our ad, and am sure a lot of people do the same

Shak

[rachelesque]

I think a feedback service, while useful, would be far too easy to abuse if it directly affected the Google Ad results.

If something like this was implemented, it would be nice to see a 'suggested negative keywords' panel for a campaign (in a similar vein to the 'suggested keywords' tool).

However, I think very few users would actually take the time to give feedback on whether the Ads were relevant for a unique search string or not. Also, the search string may only ever be used once or twice and overall the keyword suggestion tool is a good tool for selecting negative keywords if you have broad matching on.

Try using the Keyword Suggestion tool to get examples of keywords your Ad may show for. Hopefully, you can find some good negative keywords there.

[adwords.google.com ]

[nyet]

CTR requirements already do this in an elegant (and much arder to abuse) way.

The problem with a checkbox is that very few users would bother and the ones that did, would likely be the poeple who are capable of putting together the right search string in the first place.

If you get some good tracking software, you can see all the search strings and see where the user *goes* (their path) on your site.

We had some words which had great CTR but because those users did not check out the site much, we determined that the words we not good (the are also related to another industry) so we dropped them. It is a hard call to make sometime.