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A new capaign must have less than 0.5% CTR by definition

but that got me "slowed" a few hours after starting

         

stevewhome

11:57 am on Apr 16, 2004 (gmt 0)

10+ Year Member



I believe that my keywords are correct - only a handful of impressions except my checks that the ads were active and I did not click through on my own ads.

So, I have got 4 impressions against one campaign and 16 against another but because nothing has been clicked through then the ratio is 0.00% - logical.

Based on this Google has hit me with the first warning and 'slowed' me down after just a few hours.

Should I click through myself and get the ratio to 25% and 6.25%?

Thanks for any advice.

nyet

12:19 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



Don't click yourself.

You are most likely being slowed because of a low budget.

eWhisper

2:04 pm on Apr 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You are most likely being slowed because of a low budget

Will G mark KWs as slowed because of budget issues? I thought they just showed the ads less, but didn't mark them in any way as you can have a 'strong' KW thats only shown a handful of times a day becasue of budget issues.

I'm suprised G would make a KW as slowed after 16 impressions, thats just not enough for them to know anything.

rachelesque

2:17 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



I'm suprised G would make a KW as slowed after 16 impressions, thats just not enough for them to know anything.

Is it possible that the KW has been used in a different Campaign where it was disabled? Or is it a brand new AdWords Account?

I think I have had one of mine reviewed and marked 'At Risk' after about 20 impressions because I'd had it disabled previously (that was the only reason I could think of).

eWhisper

2:23 pm on Apr 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Is it possible that the KW has been used in a different Campaign where it was disabled?

Good point, rachelesque.

Here is the thread where AWA talks about removing KWs everywhere in an account:
[webmasterworld.com...] (message 4).

nyet

2:24 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



sorry,

I took

'slowed' me down after just a few hours.
to mean not full delivery. ( I should read more carefully)

If you used those slowed words anywhere in your account before, ever in your history, those stats come into play.

No matter what they tell you about 'deleting' and re-adding words, you don't really ever escape the 'history' on those words.

[edited by: nyet at 2:40 pm (utc) on April 16, 2004]

stevewhome

2:39 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



Thanks for the replies - an hour after setting me to 'Slowed' and sending me the email I got the first 2 click thrus and now it's moved all the KWs to either Strong or Moderate from all being Slowed.

I had thought it was some sort of scam when I saw the warning come through so soon and the threat of £5 for being slowed 3 times.

There's a mix of science and alchemy at play here.

Steve

nyet

2:42 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



threat of £5 for being slowed 3 times.

huh?

a Fine?

do they do that?

stevewhome

2:48 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



G said that if my keywords continue to perform below the minimum CTR requirement, the system may disable them completely. Also, I should note that if the system slows my account due to low performance three times in a row, they will charge me a £5.00 fee every third time I restore it.

Corrected to remove snip - ok!?

[edited by: stevewhome at 3:07 pm (utc) on April 16, 2004]

eWhisper

3:02 pm on Apr 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



stevewhome,

emails snippets aren't allowed by the TOS [webmasterworld.com] #9

Need to edit your post.

eWhisper

3:07 pm on Apr 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nyet,

Here's the official answer to your question:
[adwords.google.com...]

kapuni

4:36 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



This has happened to me too, but my situation is a little different.

I have a very low daily budget as I cannot afford any more.

I thought I'd be clever and pick keywords which are rarely searched on, thinking that I'll be at the top.

This has worked really well and for some of them I've got a CTR of 33.3%, others have CTR's of around 5% and 8%.

The problem is, Google is threatening to disable some ads because they are slowed. The fact is, they are not slowed at all, it doesnt show this in the stats.

I've got some that have only 2 impressions and no clicks but surely they cant judge the performance of an ad based on 2 impressions?

It's really frustrating, I can't monitor my ads 24/7 and half the time I'm receiving the warning before the stats have been updated so it's totally impossible to change anything.

Can anyone suggest something as Im at the end of my teather with Adwords.

nyet

4:48 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



you must have old history with those words. they will not slow you with 2 impressions.

p.s. in the early days something like this happened to us (actually before I was hired) and the only solution in our case was to close our account and open a new one with better written ads.

the history 'dogs' you forever (both good and bad) despite what they tell you.

nyet

4:51 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



you must have old history with those words. they will not slow you with 2 impressions.

AdWordsAdvisor

4:59 pm on Apr 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My first chance to post today, and I just have a few minutes. Back later in the afternoon.

I have a very low daily budget as I cannot afford any more.

Your budget doesn't enter into slowing your account at all, nor does the raw number of clicks that you get. What's really important is the ratio of impressions to clicks. In other words, what percentage of users have found your ad relevant enough to their search to click on. So, bottom line, don't worry about your budget - it's not a factor in the 'slowing' of an account.

This has worked really well and for some of them I've got a CTR of 33.3%, others have CTR's of around 5% and 8%.

The problem is, Google is threatening to disable some ads because they are slowed. The fact is, they are not slowed at all, it doesnt show this in the stats.

It could be these keywords are doing well on partner sites (as shown by your CTR), but not so well on Google alone (as shown in the Status column of your stats.) The performance of your keywords is judged only on their performance on Google, as is often discussed in this forum.

I've got some that have only 2 impressions and no clicks but surely they cant judge the performance of an ad based on 2 impressions?

'Slowing' of an account can occur when the entire account has accrued 1000 impressions, inclusive of all keywords.

It's really frustrating, I can't monitor my ads 24/7 and half the time I'm receiving the warning before the stats have been updated so it's totally impossible to change anything.

Can anyone suggest something as Im at the end of my teather with Adwords.

I'd suggest contacting AdWords support and letting them take a look at your account in detail. They will be able to offer you specific suggestions.

K, gotta run. Back later.

AWA

kapuni

5:01 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



Thats just it though, there isnt a history on these keywords on my account.

I have had ads slowed before but they were unrelated. If they penalise me for ads that are now deleted then there's something very wrong with the whole system.

I guess I'll be leaving adwords.

kapuni

5:05 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



'Slowing' of an account can occur when the entire account has accrued 1000 impressions, inclusive of all keywords.

Entire account? That doesnt make any sense to me.

I've had it with the program to be honest. I really appreciate your response but the way this thing works is extremely odd.

Im not sure how I'm supposed to magically know before I run an ad how well it's going to perform. The estimates are WAY off, so that doesnt help. Basically, I don't see how you can win unless you spend thousands a day.

Thank you all for responding.

UpDown

5:22 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



I had the same problem when I first started with AdWords. If the entire account shows very low CTR then the account is disabled pending revision. This is not a problem now, I have multiple campaigns, and if one is underperforming there is likely another to make up. But at first, with one trial ad, and no experience choosing good keywords there is a very high risk of the whole account being disabled. It happened to me only once before I got that first campaign on the straight and narrow.

Personally I think this a little unfair on new advertisers.

AdWordsAdvisor

10:04 pm on Apr 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've had it with the program to be honest. I really appreciate your response but the way this thing works is extremely odd.

Really, I hope you will hang in there for a couple of weeks, and you'll have it figured out.

Im not sure how I'm supposed to magically know before I run an ad how well it's going to perform. The estimates are WAY off, so that doesnt help.

The most important tip I can give you is to be very targeted rather than general. This means:

* Deciding what products or services you want to advertise

* Separating each product or service into it's own Ad Group

* Creating a list of very specific keywords that describe the product or service

* Avoiding general keywords, at least at first

* Writing excellent ads for each Ad Group that are about the exact same thing as the keywords

Basically, I don't see how you can win unless you spend thousands a day.

I recently talked to a very happy advertiser who had a $0.40 daily budget. Yes, that is Forty Cents a day. And he was getting business out of his limited budget. You can advertise at any budget level. And when you have the figured out, and are making a profit on your limited budget, then you can expand.

Anyway, I hope you'll give it a go, and I wish you the best of success.

AWA