Putting single words effect

optimizing your campaign....

[silverbytes]

My keyphrases doesn't get a lot of people
putting "red widgets"
is not helpy to me I did and my ads doesn't show much.

what if my list includes also single words?

widgets
"blue widgets"

Is that useful?
Projections with keyphrases gives me < 0,1 daily...
Any ideas?

[martinibuster]

First be sure to find any non-relevant matches you might now want to be showing up for.

[vibgyor79]

Try this -

widgets
[widgets]
"widgets"
blue widgets
"blue widgets"
[blue widgets]
-red
-green
-yellow

[AdWordsAdvisor]

First be sure to find any non-relevant matches you might now want to be showing up for.

What martinibuster is getting at, is that you want to use negative keywords to your advantage. This is excellent advice in my opinion. Perhaps even essential to success with single word keywords.

The subject of negative keywords comes up often in this forum, so you'll find lots of information here, and info is also available in the AdWords FAQ. Two related links are below:

What are keyword matching options?
[adwords.google.com...]

How do I apply negative keywords across my account?
[adwords.google.com...]

You might also find this one valuable:

What are the steps to creating a keyword list?
[adwords.google.com...]

AWA

[blaze]

The only problem with negative keywords is that they're not supported in the other PPC engines. :)

Makes all that cross PPC advertising kind of cumbersone.

I expect you guys to fix that!

;)

[AdWordsAdvisor]

I expect you guys to fix that!

Heh! Added to 'To Do' list for today:

Item 37) Call buddies at all other ppc engines, have them create across-the-board support for negative keywords, per blaze.

Consider it done!

;) AWA