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Increasing the daily bugdet

Is that risky?

         

silverbytes

4:01 pm on Apr 13, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't have the concept clear:

If you increase the amount of money in your daily budget your ads will show more times right?

The question: If I specify that daily budget in U$100 my add shows some 1000 times a day, will I pay ONLY for those clicked ads right?

NOT for just showing the add right?

So why shouldn't I specify that daily budget VERY high? Because if they actually do click my I had I will pay a lot of money in advertising....?

Am I right?

I'd like to know about your experience since this is a first ad campaign. Thank you!

Robino

4:27 pm on Apr 13, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




Yes, you only pay for click-thrus.

Yes, a higher budget can increase your ads impressions.

I usually set my budgets at a sky high limit for a few days and then adjust it based on the average amount spent.

AdWordsAdvisor

5:00 pm on Apr 13, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you increase the amount of money in your daily budget your ads will show more times right?

To what Robino has said, I'd add:

The above quote is not always true. If you budget is already sufficient for your ad to show 24/7, then increasing your budget will not make the ads show more often.

However if your budget is lower than that required to show 24/7, then increasing your budget will increase the number of times your ad appears.

So why shouldn't I specify that daily budget VERY high? Because if they actually do click my I had I will pay a lot of money in advertising....?

I'd advise that you never set your daily budget higher than you are truly comfortable paying, as a means to make your ad show more often - as there is the very real possibility that your budget will be met.

AWA