As i am trying to monitor keyword usage from google as well as the actual adword itself, i have a script that takes the keywords from the referer url and while 95% of the time this works a treat, the other 5% or so show the referer as an actual url string.
Ive tracked the cause of this as being a redirection script that google uses for adsense ads so instead of the referer url being 'google.com?q=keywords', the referer is shown as 'google.com/url?q=mywebsiteurl', which totally messes with the keyword tracking.
Has anyone else noticed this behaviour with adwords? and does anyone know why this referer behaviour only happens with small percentage of click-throughs?