Has the Traffic Quality gone Up or Down?

Since the New Google Page Design

[Chernelle]

Hi,

Just wondered how everyone is finding the quality of the traffic since the new page design a week or so ago.

From my sales conversion figures I suspect it's not as good. What do you guys think?

Chernelle

[Marls]

Ditto that.

[skibum]

Haven't noticed much of a difference but traffic from AdWords does seem to be up in some cases.

[nyet]

we sell a high price service with few conversions. It is a complex product so we track the average number of page views per visitor as an indication of the 'quality' of the hit.

Since G's UI change average page views per customer are down 18%.

Our conclusion is that because the ad's are not as clearly differentiated as such, users are more confused. This results in lower quality traffic. (for us).

Visitors from Overture (average page views) are unchanged. We are shifting more of our ad buying to Overture.

[eWhisper]

Haven't noticed much of a difference but traffic from AdWords does seem to be up in some cases.

I've seen a decent drop in total impressions over the last 5 days for many accounts. Conversions, CTR, & CPC are all similiar, just less searches preformed. (Conversely, we've seen a rise in impressions from OV).