google's conversion is exactly?

Want to know if the Google's Conv. info is correct or not

[Aimee]

Anyone know if the Google's Conv. information is correct or not?
I want to track the keywords,but don't know if the conv. is exactly or not.

[blaze]

Well it's accurate when it's working properly.

Seriously though, I sometimes get the feeling that it isn't always working properly.

[Tropical Island]

Don't forget that it will only work if the searcher / buyer has his cookies enabled.

With so many browsers now having cookie blockers it may be that the results are lower than they should be.

I really don't think it's a large difference however if your ads appeal to web savy clients it could be a big deal.

[Aimee]

That means we can't track it exactly?
I want to see how many customers come from Google and how many come from other.
But may find google has Conv. but not see this product saled.
and some products saled but google has no conv.