Nobody here is going to tell you which book is good (I don't think it would be allowed) so there's no point asking. If you ask me they're all pretty useless - this business has changed dramatically by the time somebody has read your manuscript and again by the time you've revised it etc.
A few starting points:
Google Adwords FAQ is actually rather good.
Read here - there's a person here called Adwordsadvisor (that's not her/his real name, hopefully) who works for Google and can provide advice from the horses mouth (so to speak).
Also here, you have people who have made, lost and made again small fortunes on adwords - so there's a wealth of experience right here on this forum.
Experiment - the beauty of adwords is that you can experiment with small amounts to see what works and then focus on what does work.
Hope that helps - good luck.
<sorry>Welcome to WebmasterWorld</sorry.>
I think the 3,900 in sales per hour is fairly ridiculous. I've done fairly well with the ads, but not well enough to make a living off it (yet). It's a great opportunity to build wealth, but most of the time these get-rich-quick schemes promise a lot (and have top 1% people showing the 'results' you can get), but more often than not they are better than the truth of what is really out there.
Its a lot of work, and a lot of trial and error (dont get me STARTED about how much money I've poored into stupid ideas), but in the end you can definitely do fairly well. Just manage your expectations, stay with it (as long as its profitable), and always seek to improve.
there's a person here called Adwordsadvisor (that's not her/his real name, hopefully)
If it is, talk about being born into a job...
Seriousally, this is a great forum to learn a lot. Don't forget the WW library [webmasterworld.com] as well.
A great many people in the forums do this stuff day in and day out and for many of us a book may seem like a waste of time. OTOH when getting started it may not be.
There is a good freebie in PDF on the Google site [adwords.google.com] that should help speed the learning process.
I've bought and read a few ebooks and audio on this topic. I feel like I learned a LOT. I can think of two or three tips I've picked up that I'm sure not everyone is using... even some pros.
I've bought ebooks that suck too. Don't buy them for outrageous claims. In the end its just like real books in the physical world. Read the ones that you can afford and that interest you most and add the knowledge gems gained to your mental database.
p.s. And hey, ask your taxman if you can take some of your purchases (business knowledge) off of your taxes.
That being said I feel like I should have paid $100 for it. Why, you say? Simply because of the Perry Marshall adwords teleseminar that was included. It's 3 1/2 hours of VERY good stuff. It actually puts the book itself to shame, and used to sell for $400 alone.
Im not sure if its still being included with the adwords package though.
My only criticism is that Adwords run it, so Adwords will tell you how Google would do Adwords, which in itself is pretty good for most newbie advertisers, but to really get that extra few pips out of the lemon I don't think it quite hits the mark.
I keep thinking Shak and I should do one, but I am sure we'd end up giving the whole game away!