wow! adwords at top of page?

[scorpion]

For one of my adwords campaign the adword shows up across the top of the results (like the $5000 minimum premium ads!)

My question is this because the keyword has high click-thru rate or because there are no other competitors bidding on the keyword, or both? What is the minimum click rate to see this top bar result?

[Shakil]

scorpion,

we have discussed this a number of times, and the conclusion includibg a comment by GoogleGuy was:

its a combination of CTR, Keyword popularity and the fact no one has bought the premium spots.

Shak

this thread may help:
[webmasterworld.com...]

[glengara]

Look on it as a Christmas bonus!

[cabman]

We too find ourselves in the top premium listing for a couple of key-words.

Great!

Great for Google too.
As we were already in #1 search position, so we get double exposure and Google get PPC.

Seems everybody wins!

[700l5]

Why isn't there a standard algo for this? Why it's not consistent? It's not a Christmas bonus. When booted out, we just blame it on something else. When not appearing, something else again.

What is happening? Why doesnt Google implement a point by point policy on what will happen instead of us guessing when our stuff will and will not be in Google.

:(

[KevinC]

I had this happen over the xmas season and it probaly boosted my sales 50%. In fact I'll be heading to mexico in a couple of days because of the extra sales;)