200% clickthrough? Huh?

[travisk]

Is Google taking us for double clicks? I thought that they prevent charges for these types of things, since they would be so easily detected.

One particular search term in a report:

Impressions Clicks CTR AvgCPC Cost
---- ---- ---- ---- ----
1  2 200.00% $0.27 $0.54

[FromRocky]

Is this your stats at the end of the day? If not, there is a delay in recording of stats. I saw this sometimes.

[PCInk]

This has been covered many times before. Search the forums.

If someone searches at 11:59pm and clicks on your advert at 0:01am, then the stats at that point could show zero displays plus one click. You would think impossible, but it is possible.

[travisk]

I don't think that is the issue here. I added a few days in each direction to the report and got the same result for that particular keyphrase... 200%.