1. Is there a pattern to customer buying times?
2. Should i pause my add at night?
3. Should i juggle budgets to suit time of day?
4. What from experience is a good balance between daily budget and cpc?
Thanks
Paul
Really the best way to learn the program is to use the heck out of it.
Be willing to experiment, but then be sure to monitor and learn from your experiments. Know that what works in one industry/account/campaign/Ad Group/ad, may not work in another.
Should i juggle budgets to suit time of day?
I would advise against doing this too often though. Given that there are server delays to be considered when you make changes, you could have several budget changes being processed by different servers at the same time.
It can also make your billing pages very difficult to interpret.
Bottom line, I'd avoid changing budget multiple times per day. Decide on a budget you are comfortable with, and work from there.
AWA
