What text gets highlighted/bolded?

[onlineleben]

If keyword is widget and the word widgetdreams is in the ad copy, does the widget part of widgetdreams get bolded or is the keywordpart of widgetdreams ignored because the keyword doesn't match the word in the text?
Any insight?

[Robsp]

nope you need an exact word match to get bold ads.

[onlineleben]

Thanks for the quick reply.

[Robsp]

UR welcome, being in the same timezone helps :-)

[AdWordsAdvisor]

If keyword is widget and the word widgetdreams is in the ad copy, does the widget part of widgetdreams get bolded...?

robsp is correct - but I just wanted to make one distinction, that you probably already know. But hey, I think I'll say it anyway, just in case. ;)

If the keyword is widget and the words widget dreams (i.e. as two words) is in the ad copy, then the widget part of widget dreams does get bolded.

AWA

[onlineleben]

Thanks AWA,
I just wanted to focus on the case, that the two words are written together.
Have a nice weekend.