adwords & regular search mutually exclusive?

do you still come up in regular search>

[audiotruth]

Hey all,
I hope this isn't a silly question... if I set my company up for Adwords so I come up over there on the right in the little boxes, does that mean that's it for me? Does Google make the Adwords banner the only result of my being on Google, or is there a scenario where I'd come up in the top 10 and ALSO be over there on the right in the little boxes?
I guess the reason I ask, is that when I personally search for something on Google, I admittedly never click the Adwords banners. I always just use the regular Google results I get and pick from that list. No..I don't know why, something psychological I guess... so if I were a company, I'd like to (in an ideal world) be on the first page in both sections.

[Shakil]

Hi and welcome to Webmasterworld

dont forget to read The Welcome Post [webmasterworld.com]

in answer to your question.

Adwords (ads on the right), Premium Listings (ads at the top)

work compltely different from the standard search results on the main body of the page.

They will neither help your standard listings, nor will they harm them in any way.

Hope that helps.

Shak

[Nick_W]

Hi Audiotruth, welcome to WebmasterWorld!

They are independent of each other. You will only get in the top 10 by the normal on and off page factors that Google uses to rank pages.

Hope that helps..

Nick

[audiotruth]

Thanks so much to you both. Wow that was fast! Very helpful, exactly what I needed to know. Happy Holidays!

Tim

[Shakil]

Tim,

that was slow by Nicks standards, a full 5 minutes to replying :)

btw, if you are serious about Google adwords, then you should also be looking at automated bid management tools to control your bids and positions.

Shak

[audiotruth]

Now I feel bad for having gone to the reading room for a minute! ha ha

Can you explain "automated bid management tools to control your bids and positions.
in more detail?

[Shakil]

Tim,

basically Bid Management tools are provided by certain companies, who have been approved by Google, Overture etc, and they can control your bids (higher,lower) etc etc

You may want to spend an hour reading the The PPC Forum [webmasterworld.com]

This will give you valuable knowledge on the PPC market.

Shak

[audiotruth]

Thanks a million; I'll head over there now.

[vibgyor79]

I admittedly never click the Adwords banners. I always just use the regular Google results I get and pick from that list. No..I don't know why, something psychological I guess...

I am an adwords advertiser and I NEVER click on the AdWords ads - but for a very different reason.

If I do find an ad interesting, I actually take the trouble of opening a new browser window and enter the URL in the browser (so that the advertisers do not lose money)

Call me crazy :)

[audiotruth]

vibgyor79,
That's really cool. Now that I'm getting involved in this, I suspect I'll follow your lead. I'd love to know the statistics on that whole thing... what percentage of people searching and then clicking are clicking the Adwords banners.

[hannamyluv]

Statistics on how many click thru depend on what you are advertising. I have some ads where neither the regular listings or the sponsered listings have any relevant results for what I am advertising. I can have literally a 100% CTR for all impressions. Others, where the sponsored listings and the regular listings are very relevant, I see about a 2%-3% rate for all impressions. I know some people here, because they are in very competative markets, only see .05%.

[Visit Thailand]

Hannamyluv doesn't google though remove your ads if you are below 1%?