How many keywords per ad

[steveweber123]

Could someone give me some insight to this question. Say I have two identical ads. One ad has ten keywords/phrases. Of those ten, five of them are getting good CTR's. The other ad has only the five keywords/phrases which the first is having success with. Everything else being equal, does having too many, non-effective keywords associated with an ad affect its overall success?

[vibgyor79]

>>> Everything else being equal, does having too many, non-effective keywords associated with an ad affect its overall success?

No. If a particular ad copy is used for a "strong" keyword and an "at risk" keyword, it will not adversely affect the performance of the strong keyword in any way.

But obviously, your overall campaign performance goes down.

[spud01]

I've been toying with the idea of creating another ad-group in my campaign so i can spill over the excess kw/kp's I have in the only ad-group I have, which is 34 atm.

Wasn't sure what the benifits of creating seperate ad-groups to host other kw/kp's in the campaign.

Maybe some1 can enlighten us what are the major benifits of having several ad-groups rather than the one running in your ad campaign?

Many thx

[Robsp]

spud01

Having multiple adgroups gives you the possibility to get your CTR up as you can create better, more specific, copy for a small group of similar words rather than one text that fits all which will always have a lower CTR.

[spud01]

so the benefits is having a better CTR on more ad-groups with less kw/kp's than having one ad-group with loads kw/kp's which consequently lead to low CTRs.

Is this absolutely true.

[Robsp]

This is very true, of course you have to write good ad text for your new groups...

[eWhisper]

The benefit of less KWs per ad is that each ad is specifically made for those exact keywords.

If you have an ad for: blue fuzzy widget, and you have 300 spelling variations of blue fuzzy widget, then the same ads will be useful for all those terms.

The more specific your ad is to your keywords, the more effective it is. So making another group of ads for red fuzzy widget would lead to higher relevancy (and hopefully ctr) than using the blue fuzzy widget ads, or just a fuzzy widget ad.

It's about making the most relevant ad possible to the search terms which trigger your ad.

[ByronM]

I use exact match and have had up to 300+ keywords for a single add using variations of them in differen't phrases.

Works great for me since broadmatch brings in waistfull traffic and drops my ctr.

[spud01]

well I have 30+ kw/kp's and there is some broadmatches, some are exact matches, and some are phrase matches in the mix.

[AdWordsAdvisor]

IMO, the number of keywords in an Ad Group is not nearly as important as the quality of the keywords.

To me, a high quality keyword is one that specifically describes what you have to offer, and is a perfect match for the ad that appears when the keyword is searched.

Again IMO, a low quality keyword is usually one that is very general and/or only remotely related to the product or service that you actually offer.

Since I seem to (ahem!) be heavily into opinion in this post, here's one more: a dozen great keywords, are worth more to you in terms of CTR and ROI, than 1,000 bad ones.

AWA (Now stepping off soap box.) ;)

[your_store]

making another group of ads for red fuzzy widget would lead to higher relevancy (and hopefully ctr) than using the blue fuzzy widget ads

Even better than a higher CTR is getting customers who know exactly what you are offering them. I find that broad ads tend to bring in a lot more unqualified traffic.

If the title for your red widgets ad is "Red Widgets - Only $99.99", a user won't click on your ad if his budget is lower. However, if you had grouped your blue widgets together w/ your red widgets in one ad, you would have had to write your offer about all widgets which start at $19.99. With the untargeted ad, you would have to pay to inform the customer he doesn't have enough money to shop w/ you.