I have two campaigns right now. One has 6 ad groups and has a CTR of 1.5% in search, the other one has one ad group and has a CTR of 2.5%. Yesterday, I decided to create another one, but after showing the ads for about 800 impressions it was clear that CTR was going to be under 0.5%. Taking into account that I was going to be charged a $5 fee, I decided to just create an ad group in one of the other campaigns and move the ad there so that the strong ones would help keep a decent CTR.
My questions are:
1) Is it possible to just move a group into another campaign without having to create a new ad and copy paste the keywords?
2) Is it possible to do the reverse and break out some groups into their own campaigns to control budget further. {I hate that the one that brings a lot of clicks eats up the daily budget before the other ones get any}?
3) Am I correct to believe that the CTR is measured by campaign? If it is by account, I just did some work for nothing.
Thanks in advance
I think this is a feature many would like to see. G does not have easy ways to reorganize campaigns and ads.
