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optimizing ad serving

how many impressions based on?

         

eWhisper

5:33 pm on Jan 6, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Anyone know the last impression list that the optimizing ad feature is based upon?

Does this include content targeting impressions?

I have several campaigns for the past week that the highest cpc ad was served the most, instead of the highest ctr ad. Although, if I look at the past month, the figures are correct as the highest ctr was served the most times.

I tried to look in G FAQ, but didn't see the specifics I was looking for.

AdWordsAdvisor

12:11 am on Jan 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Does this include content targeting impressions?

Good question.

I did a little digging for a definitive answer on this, eWhisper, which confirmed my initial thought:

The recent 'automatically optimized ad serving' feature is based on clicks and impressions that occur on Google alone.

So impressions/clicks from both search and content partner sites are not included.

AWA

eWhisper

2:44 am on Jan 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks for checking on this, AWA.

Helpful as always. And I think it's getting late for too many more questions - you can go home now :).

AdWordsAdvisor

3:07 am on Jan 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Done!

AWA