Does this include content targeting impressions?
I have several campaigns for the past week that the highest cpc ad was served the most, instead of the highest ctr ad. Although, if I look at the past month, the figures are correct as the highest ctr was served the most times.
I tried to look in G FAQ, but didn't see the specifics I was looking for.
Does this include content targeting impressions?
Good question.
I did a little digging for a definitive answer on this, eWhisper, which confirmed my initial thought:
The recent 'automatically optimized ad serving' feature is based on clicks and impressions that occur on Google alone.
So impressions/clicks from both search and content partner sites are not included.
AWA