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Premium Listing Question - Adword Official Advice?

Need Expert Help..

         

KoDe_GuRu

1:39 pm on Dec 21, 2003 (gmt 0)

10+ Year Member



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QUESTION
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I appreciate all your time on this question. It relates to substantial income..

I run an ad for a product that works for a specific search term, lets call it "XYZ". Now, people search for "XYZ" in the morning, and again at night. I want an ad to target the search users in the morning, and a different ad to target the people at night. I have ran test ads for both night/morning and my results show the ad performs like microsoft during the targeted time, but are severely hindered during the other part of the day. How can I solve this problem?

Can I run 2 campaigns with the same search term (XYZ), having my automated system pause one campaign 5 minutes (or anything safe) prior to activating the other campaign? This way, correct me if I am wrong, I can always entertain my top spots and show the most relavent ad? Which, essentially is what G endorses.

Can I create an additional Adwords account with 1 campaign that targets that same specific search term "XYZ" pointing to a different URL etc.. Pausing one adwords account campaign before I activate the campaign on the other account?

Other than an ad being down for a small, set period of time, either of these methods would prove seemless and impossible to detect from the end user (whoever that may be). I can't see a competitor even complaining because it would be too hard for them to figure this out, and I don't think it would ever constitute for a violation of the TOS. I may be wrong, thats why I am here.

Any ideas? Keep in mind I have an adwords machine I created that runs on a high speed network and can provide for any automated tasks.

Thank you

mcavic

4:15 pm on Dec 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't think Adwords has a mechanism for running ads by time. But if you have a method to automatically pause one ad and start another, I don't see any problem at all.

You can even run the two ads simultaneously for a few minutes, and only one will show up in any given SERP, I believe.

webdiversity

5:38 pm on Dec 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Every time you start or stop an ad, your request goes back into the queue. You have to re-establish CTR at that time.

With Google's new ad serving feature in theory the ad that gets the best results will be the one that is shown, so to try to automate something that Google provide already seems a bit strange.

KoDe_GuRu

4:38 am on Dec 22, 2003 (gmt 0)

10+ Year Member




You clearly did not understand my question..

Can I get the Adwords guy to help me out here?

SlyOldDog

8:36 am on Dec 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Depends what you mean by substantial income. In my experience Google don't make exceptions. You'd have to be a major fish to attract attention requiring the developers to make a special feature just for you. But then if you are, I suggest you just call Google direct instead of asking here. They give good support by phone.

Shak

9:13 am on Dec 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



KoDe_GuRu


You clearly did not understand my question..

Can I get the Adwords guy to help me out here?

We try and keep away from direct requests to AdWordsAdvisor in ths forum.

1, He/She does this in their spare time on a voluntary basis.

2, A lot of the time, members have more specific knowledge in the 1st place.

Shak

widget

7:28 am on Dec 30, 2003 (gmt 0)

10+ Year Member



This would require repeated manual input, but: how about 2 ad groups, and vary the max CPC. This would not cause you to go back into the queue, or re-establish CTR. After midnite (or whatever), both ads CPC=.05. Morning comes and the morning ad group ad is max CPC=1.00 and evening ad group ad is max CPC=.05. Midday they're both .05, and in the evening raise the eve ad max CPC. I would not be surprised if adwords makes a new feature automating this type of thing available at some time, though.