I also have a client that I was having similar problems with only his ads were showing up, just not very often. Strangely, the recommended budget shows $40 but if I do the traffic estimator, it shows estimates under $5. I don't understand.
Any suggestions, similar issues, resolutions?
I see the same things in quite a few of my campaigns. The budget estimator estimates much higher than the actual spend, sometimes up to 5 times higher. My "work around" is to set the daily budget higher and keep a close watch in the campaign.
SN
..I'm getting "0" impressions on just the AdGroups that got their ad text modified. I'm not disabled, paused or otherwise turned off. I'm paid up...
justshelley, the above seems to indicate that either your ads and/or your keywords are of a sensitive nature, and will not show, even on Google, until reviewed and approved. This is quite often the case if a new ad is getting no impressions at all.
On the other hand, if an ad is showing sometimes but not others, it is most often (by far) a daily budget issue.
As often discussed in this forum, if your actual budget is lower than the recommended budget in the 'Edit Campaign Settings' page, then your ad will not show 24/7 for every keyword.
Tip: Look at the ratio between your actual budget, and the recommended budget. Your ad will show this percent of the 24 hour day. For example:
* Actual budget = $10.00 per day
* Recommended budget = $40.00 per day
* Actual budget is 25% of recommended budget.
* Ad will show 25% of the 24 hour day, and not show 75% of the 24 hour day.
AWA
...you said you switched off both search AND conbtent ads, so If I got this right you switched EVERYTHING off... you have to enable at least one of them, no?
Killroy, if both Search partners and Content partners are switched off, then the ads will still show on Google.
So no problem at all in having both switched off.
AWA
i'd recomend looking through these forums about the difference of modifing vs deleting and making new ads.
for using partner sites, don't change an ad, make a new one, wait for it to become approved, and then delete the old ones.
you'll also find that if you find an ad that does well, you don't want to modify it - finding that magical ad can take a while - but when you find it - you're CTR will let you know..
So no problem at all in having both switched off."
Where would they show if both are turned off? I thought at least one had to be activated.
