I've done some Adwords to help promote a particular department.
Adwords won't let us use certain words, but our competitors are clearly being allowed to use exactly the same words. Surely that's not fair?
Adwords won't let us use certain words
TomUK: What do you mean exactly? Are they trademarked words, for example? When you 'estimate traffic' does it show very low/non-existent figures? Has G come back and told you not to use them specifically?
Syzygy
Yes, it won't let me advertise any alcohol based drinks - which is somewhat of a drawback for a Wine department. I'm not using trademarked words either.
I'm not happy because this one issue could cost me my job.
Adwords won't let us use certain words, but our competitors are clearly being allowed to use exactly the same words. Surely that's not fair?
TomUK, without specific details it is difficult to say exactly what is happening here. In particular, I'm not sure if you mean 'words' in your keywords, or 'words' in your ad's title and text.
Also, I am not sure if you mean that the ad has been disapproved, or if keywords have been disapproved, or if keywords have been disabled. These are all very different scenarios.
Let's assume you meant that your ad was disapproved. If you see that others are "allowed to use exactly the same words" that you are not allowed to use, it most likely means that their ads have not been reviewed yet. Once reviewed, their ads will be held to the same standards, and disapproved if they don't meet the Editorial Guidelines.
AWA
