Two Questions:
1. How many keywords or phrases should I be using per ad group (currently using 15-20 exact match or phrase)?
2. In the 'title' and 'description' spaces do count as characters, correct?
Thanks,
Mark
Makesure your title and description is good enough.
And yes I believe spaces count as characters. But this doesn't matter anyway, because Google limits these anyway. There is no way of making it too big.
Good luck.
Tim
IMO, the number of keywords used is not nearly as important as the quality of the keywords used -and how they are used.
To put it starkly, one really great keyword is far better than 1000 terrible keywords.
Why? Well, one great keyword, used in a targeted Ad Group, will bring you pre-qualified customers. 1000 terrible keyword can have your entire account slowed down in a matter of a few minutes.
There is another thread on keywords, and I've just posted a few (hopefully) helpful tips there. Please see:
[webmasterworld.com...]
(P.S. Yes spaces do count, as noted by TimmyMagic.)
AWA
To put it starkly, one really great keyword is far better than 1000 terrible keywords.
hmmm...I am starting to understand this more and more
Mark
That would be a useful feature to have for Adwords, the ability to pause keywords in a campaign on Google (in case we want to pause some at the weekend, but keep lower priced ones running).
Just a thought late on a Saturday night.
That would be a useful feature to have for Adwords, the ability to pause keywords in a campaign on Google (in case we want to pause some at the weekend, but keep lower priced ones running).
I'll certainly pass that on, webdiversity.
:) AWA
Such a large campaign becomes tedious to eyeball and rather depressing when 75% of the keywords don't even pull a single impression. So I pruned it down to <200 keywords and turned most to exact or phrase. Conversions have tripled. There is no magic formula - it depends on the keyword usage, business and product.
In the long term you want to know which creative does well and which one needs attention. By default, Google now displays better performing ads more often, but you may want to turn off that feature to convince yourself statistically which ad does better.
You may also want to learn if one creative does better with a given keyword or with another. So, you could have one keyword and one creative per ad group but for a decent campaign this could get unwieldy. Hence my starting sentence.
Ash
2000 keywords are allowed per group :)
BTW, you'll find account navigation easier if you stick to a max of 2000 keywords per campaign, and 750 per Ad Group.
AWA
750 per Ad Group.
AWA - It would be nice if the Adwords interface could chew on a power post of 750 keywords in one go, consistently, and without the random failure modes that you get now.
Sometimes it works, sometimes it doesn't. I worry about my account getting left in an inconsistent state. I don't have much hair left as it is...
AWA - It would be nice if the Adwords interface could chew on a power post of 750 keywords in one go, consistently, and without the random failure modes that you get now.
Point well taken, and I'll pass it along later this week.
One thing that occurs to me in the meantime is that a keyword list of 750 words such as:
widget
widgets
widgetorama
widgetesque
and 746 others...
Is a lot less to process than 750 keywords such as:
large round cerulean blue widget covers
rusty steel widget polishing services boston
accident damaged widgets repaired brooklyn ny
misbehaving widgets trained at home london
and 746 others...
Sometimes it works, sometimes it doesn't. I worry about my account getting left in an inconsistent state. I don't have much hair left as it is...
Oh my gosh! I can certainly relate to the frustration and uncertainty. Sorry about that, dmorison.
AWA
I've kinda learnt when to do it. Midnight on Sunday is the time to set-up monster campaigns... :)
