traffic estimator

[bingymon]

Googles traffic estimator confuses me.
It seems that sometimes it gives you actual numbers, but other times it just gives you $0.00 and <0.1 on all my terms.
Is this just the way I've set up my campaign or do others encounter this?

[AdWordsAdvisor]

Without seeing what you are seeing it is hard to say for sure.

Almost certainly, however, what is happening is that the database doesn't have information on the keywords you are using and returns zero as a result.

If you feel that the keyword is a good one, don't be scared off by the Traffic Estimator. Just enter the keyword, and see how it performs in 'real life'.

Not a bad idea to monitor frequently. In case it turns out to be a really low CTR word, you can catch it before it becomes a problem.

AWA

[vibgyor79]

AWA - why doesn't Google replace the traffic estimator with something useful? Like a tool that shows the average number of impressions received for the keyword per day? Once you do that, WE will estimate how many clicks we may receive.

Why be so secretive about keyword impressions?

[Just Guessing]

I've seen the same thing bingymon - One minute sensible(?) estimates, the next minute zero for the same terms. Just another glitch in the system.

[bingymon]

Thanks all. I agree that the amount of impressions would be most helpful...I'll just have to monitor this one very closely.