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Conversion data and moving keywords to other adgroups

Is conversion data reset or not?

         

Robsp

3:15 pm on Nov 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm currently reorganising a few campaigns and "move" keywords to new adgroups. As these keywords have been there for a while they have conversion data associated with it.

My question is; is this conversion data kept if the keyword gets deleted in one adgroup and added to another (which is what happens) or do all conversion counters go to zero for these keywords?

AdWordsAdvisor

4:53 pm on Nov 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Robsp, I'll check on this one and report back soon.

In the meantime, I am almost certain that when you delete a keyword in one Ad Group, then add it in another, you will not retain the conversion stats. Call it 99% certain.

However, I will confirm asap.

AWA

nerowolfe

5:13 pm on Nov 26, 2003 (gmt 0)

10+ Year Member



AWA just another vote for this as a new feature. We would love to reorganize our campaigns but are way too scared to do so!
Nerowolfe

AdWordsAdvisor

5:16 pm on Nov 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Wow! I got my confirmation really quickly this time.

Here's the scoop:

The deleted keyword will only retain stats in the way that all deleted keywords retain stats.

By this I mean, if you view all deleted items from the original ad group for a time period during which those keywords existed and had conversion tracking enabled, you will see those past stats.

However, those stats will not move to the new Ad Group.

NOTE: this may be a good time to mention that for the next four days I'll be spending a great deal of time at the infamous "House with No Computer" (otherwise known as Mom's house).

This means that after today, I'll be posting minimally - if at all - until Monday the 30th. I'll try to check in, if possible.

Just a heads up. ;)

AWA

Robsp

5:17 pm on Nov 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well scared is not the word for me but I'd just like to know and yes it would be a great feature to be able to "move" a keyword to another adgroup while retaining its conversion history. Good point!

Robsp

5:21 pm on Nov 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanx AWA,

I figured something like that (from a programming perspective :-). Still, moving keywords around more freely would be on my shortlist for next versions of adwords.

Enjoy turkey day! (we skip that in Europe)

BTW, the keyword optimzer works like a charm now, it just takes some patience (something which always is in short supply with me :-)