Hi everyone,
started a fresh campaign a few weeks ago and I have 84 clicks for 11,500 impressions - terrible, I'm under 1%. I use only phrase and exact match terms. I have tried negative keywords and it does not seem to improve things. I can't figure out for the life of me why I am getting so many impressions for these phrases - yes, there is competition for the product I am selling, but its not a huge market - there are maybe 6 or so others using these same phrases on adwords to sell this product. Thus, my ad is continually on page 2, and i get very few clicks during the day. My clicks and orders dont start to come in until after 4 pm EST when my competition has used up their daily budget - I'm guessing. I would like to have my ad on page 1 during the daytime too, and improve the overall CTR. I do not want to post the keywords publicly, but if someone would like to assist, I could share them via the sticky mail used here. Maybe that is the only way to solve my problem.
Any and all suggestions appreciated. I did ask G for help too - I'm sure I'll get some generic response that won't help at all. Yes, I tried their keyword tool and it didn't give me any relevant clues for additional keywords or negative keywords.
Thanks much!
Steve