I'm starting to see the 1st (statistically relevant) results of the conversion tracking tool and am adapting my campaigns accordingly (yep content targeting will go out). I'm also planning to do some SEO on my better performing keywords so our positions in the SERPS go up.
Does anywone have some experience with the conversion of SERPS and google ads on the same (1st) Google page? Are these comparable or not at all?
I've seen the thread on whether to use SERPS or adwords on terms and I'd like to use both to optimize traffic and hopefully ROI.
