Is extended broad match working for you?

[roitracker]

I have yet to see a post from anyone that is happy with the introduction of extended broad matching. Is there anyone out there (other than Google) that is now making more money with AdWords than before?

[cagey1]

I think Ebay is smiling

[ninhld]

Yes, it does work for me.
I got around 40% sale increase, while my adwords spending increases around 50%.
So my ROI is a little bit worse, but I got more profit.

[moose606]

I am still trying to fine tune my advertising. I'll know better in a few weeks. I am real hesitant to make to many changes too fast, for fear of making a mistake. I have added some negative keywords, to try to filter out some obviously poor matches.

[Neil_S]

Hey ninhld, you are unique! Our main product on Google AdWords is down 90% on clicks and 95% on sales. We can' get any traffic on the new system, yet we'd successfully run same keywords, same ad for 6 months.

Neil

[eWhisper]

I don't understand how people are getting less traffic -- our CTRs are down a couple % points because they are being shown too many times even with the hundreds of negative keywords I've added.

What have people done to get less traffic? Broadmatch should make it so you get more.

[Leb_Ettex]

I'm running 27 small campaigns on adwords for specialist products. My experience is (1) traffic went up about 20% (2) sales looked good too (3) traffic fell back and... (4) sales fell steeply. CTR has fallen slightly, but CPC has stayed about the same. Of course this is very early and I'm not sure of the lag between clicks and sales (we don't track that properly yet), but my initial impression is that broad matching pulls in extra, lower quality traffic which costs just as much, so ROI is suffering. No surprises here, then - just what you'd expect ... but not from the revered google - this is the kind of stunt you'd expect from their less ethical competitors, no names mentioned but you know who I mean. I'd be very interested in other peoples results.

[Crush]

More money spent, less coversions. Please stop it Google! I have ads in many languages and the most expensive are being returned from English to other languages. Putting the ads in brackets does not make any difference. The product has too many faults and is returning junk hits. Turn the clock back to good old adwords!

[SlyOldDog]

I am trying to trace a rogue ad. It keeps showing for broad matches even though I have phrase match turned on.

I cant stop it.

It's out of control!

Help....can't.....keep.....bank....account....up

[seasalt]

More money spent, less coversions.

It makes one wonder how long (and also if) it will take for things to shake out. Things can't keep going on like this for some.

If some don't track their AdWords account that much, they are going to be in for a shock when the credit card bill is not covered by the sales generated.