Multiple ads targeting the same keyword

How Can I Do That?

[maoley]

I came across a problem with Google Adwords that when I have multiple ads targeting the same keyword, the ads show alternatively even if they belong to different campaigns (within the same account of course) and are linked to totally different domains.

I guess this is one of Adwords policies to prevent a single advertiser from occupying too many ad slots on a serp. Am I right about that?

AdWordsAdvisor, can I have your official comment on this when you come back from that "no"where? ;-)

[AdWordsAdvisor]

Still here, maoley - a few loose ends to tie up ;)

You are correct. When you use the same keyword in multiple places, only one ad will show at a time. As you suggest, this is to prevent a "single advertiser from occupying too many ad slots...".

Which ad will show? Well, the system will favor the one with the higher Max CPC. If both (or all) have the same Max CPC, then it will favor the one with the highest CTR.

[maoley]

Thanks for the explanation, AWA. I think I'm getting to know Adwords program even better.

Enjoy your vacation with your folks. ;)