sounds to me like you are targetting the wrong words.
the whole purpose of PPC advertising is so you only target the words where you know you will get qualified traffic from.
Shak
It seems a lot of people (not saying you) think its easy to create a campaign - and pop it up there. Then are not happy with results.
I use the tools that are available to me in adwords - keyword tool, negative keywords, use the brackets to get hold of specific phrases.
I also use extra tools - I use wordtracker, I put in a general search term for my ad, and it gives me a list of keywords that might appear for that term - I thin take the WHOLE LIST - and use the ones I dont want as negative keywords.
Even overture gives you a keyword tool.
I also watch my campaigns for the 1st month - and remove words that seem to general and get lots of clicks but dont make sales - ie I might bid on "tools" but get lots of clicks and no sales (I use individual word tracking with commission junction)
just my experience od adwords. I have only been using it since Xmas.
Lea
I had the same with one of my ads. Thousand of impressions, but just a few clicks. Good thing is that these impressions are not part of your CTR calculation for Google canceling ads with low CTR.
Tje next good thing was that these clicks I received from googles content partners converted to sales.
