Spliting a Campaign by Geographic Area

Separate Campaign for Canada & USA

[lgn]

Right now we have a single campaign for both Canada and USA using Adwords.

I was thinking of spliting our Campaign into two Campaigns. Once for USA (Very Competitive) and Canada (Little Competition).

We can spend alot less in Canada to obtain a top ranking adword, and we might even make the premium spots for Canada, if adwords work that way.

Anybody tried this, or does Google automatically charge you less for a geographic area with little adword competition.

Or in other words, am I wasting my time by breaking the campaign down by geographic areas.

[Shak]

always , always break campaigns down by country!

Shak

[GoogleGuy]

Sounds like a smart idea to me, lgn.

[Ananda]

I've done so for Europe and US. Got better ROI. You may also cosider specific keyphrases for each territory, maybe french translations for canada, local products as keywords etc.
I wish adwords would provide a campaign/adgroup copy/paste.