Pay Out Very Low Per Click This Month

[joel2280]

I was just noticed the pay out per click (Commisions) is very low per click this month October, than last month September...
Has anyone noticed this other than myself?
Thanks,
Joel

[loganz]

same here.. thats just how adsense is.. its never steady

[ann]

actually, click prices seem to be going up. Got a 99 center today.

Ann

[europeforvisitors]

I was just noticed the pay out per click (Commisions) is very low per click this month October, than last month September...

1) A publisher has no way of knowing the payout percentage per click, because EPC depends on several variables: (1) the nominal bid, or what the advertiser bid for an AdWords search click; (2) the "smart pricing" discount to the advertiser, which determines the actual or net cost of the click; and (3) the percentage split between google and the publisher.

2) Just because one publisher's EPC is down (or up) doesn't mean that everyone's is.

[allthewhile]

oh my gosh, you people interpret ONE CLICK as a trend! Seriously, with so many impressions, clicks, and other things taking place you have to be able to see with a wider view than even just MONTHLY!

[ann]

No I don't interpret 1 click as a trend but two weeks of upward mobility looks like a trend to me. Just mention the .99 center as it was unusual.

Ann

[johnnylowes]

i have been having a better month than usual. average pay out per click is .33cents.

[bxron]

My overall CPM seems to be down 15-20% the month of October, compared with September.

[MediaSpree]

As an adwords user, my average click went from 5 cents to 3 cents last month. Good for me, bad for people who have my ad on their site.

[europeforvisitors]

Don't forget seasons and external events.

A site geared toward warm-weather leisure travel might drop off in the all, while a ski site might pick up as winter approaches.

A site about consumer widgets might do better as the holiday gift-buying season gets closer.

A technology site might be affected by what's happening in the marketplace (e.g., if a new generation of widgets is expected after the first of the year, maybe vendors and customers will be adopting a "wait and see" attitude in the next few months.

Just yesterday, I learned of a family that's buying a secondhand car to use at their Florida vacation house this winter because Florida car-rental prices have jumped so high (presumably due to recent hurricanes). If car-rental prices discourage tourists to Florida this winter, or if there's a car shortage and renters can rent every car they've got, AdSense bids for Florida rental cars (and other tourist services in Florida) could be affected. Publishers may soon be screaming that their EPCs for Florida tourist ads are falling precipitously, but if that does happen, it will be because of economic factors in Florida, not because of changes to the AdSense program, advertisers' faith in PPC networks, etc.