Forum Moderators: martinibuster

Message Too Old, No Replies

Should I make a New Site or add content to my old popular site.

Both has its Benifits and Losses

         

desi_curry

9:48 am on Sep 21, 2005 (gmt 0)

10+ Year Member



I have a 6 year old website (a city portal) in which I added adsense 4 months back. It pays me quite good and I am very happy with the 100% growth in my income every month for first 3 months. As its a kind of portal, it has many different areas where I can add more content.

In my second month I added around 60-70 pages and it showed very good results in just 15 days from keeping those pages. Then I added few other 40-50 pages of content of different topic and that topic is also showing 300-400 unique hits a day in just about 10 days of adding that content.

Now one of my channels has some very good ECPM and there is a scope for me to put on lots of new content on it. The hits I get are not on few keywords or phrases but it has a variety of keywords and long phrases.

My Question is that should I go for, A new website with this new content or add that content on the same old site?

If I go for the new site, I might have to wait for months, to get anywhere in the Search engine results, have to work a bit to get some good back links and lots of SEO things.

If I go with the old site, then its bit off topic from my root website, the scope to grow the website to higher level is limited and I have to use the same pattern of the old website and will have limited control on actually what I would like to have done this topic.

Obviously, my aim is to benefit from the advertisements and in return provide useful content to the users.

I am sure many of the senior webmasters might have been in this situation. Please suggest your views like what would have you done in this situation.

ken_b

2:32 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Good question.

The answer may be in considering the audience for the new content.

If the primary audience would be the same people who are already visiting your current site, then adding new pages there might be best.

But if you could attract a new audience, people who are likely to be regular visitors to your current site, then a new site might be best. This could take longer to really get well placed in the search engines, but might be worth the trouble if the audience is substantially different.

davec

4:56 pm on Sep 21, 2005 (gmt 0)

10+ Year Member



Why not do both. Initially start it off as a category on your existing site, then as it grows spin it off as a seperate entity and redirect any traffic to the existing section through to the new site.

That way you'll see immediately whether the idea has merit and stil be able to expand it how you want in the future.

d

ChuckyG

5:18 pm on Sep 21, 2005 (gmt 0)

10+ Year Member



I'm going to have to agree with DaveC...

I went through something like this about five years ago, with a site that was five years old. I had added a small section that was somewhat related to the main site, but had growth potential outside of the site's main focus area. I spun it off as a seperate site once I saw the expanded topic drew even more interest on the original site. That newer site is actually busier than the original site now.

I do wonder if I had kept them all together, and maybe shifted the focus of the original site whether I'd be better off. Are two 1 million page view a month sites better than one 2 million page view a month site?

JohnKelly

6:07 pm on Sep 21, 2005 (gmt 0)

10+ Year Member



Are two 1 million page view a month sites better than one 2 million page view a month site?

Yes.... since you don't have all your eggs in one basket.

shortbus1662

7:01 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



both of course :)

incrediBILL

7:06 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I'm in the same boat with one huge cash cow and several little ones that need help.

You have to do both as you can't let the cash cow dwindle but you have to diversify as well.

Consider making a project plan to keep on track, make a list of what you want to add to the cash cow vs. develop for new sites and then schedule your time alternating between the two.

shafaki

7:10 pm on Sep 21, 2005 (gmt 0)

10+ Year Member



1- Build a new website.
2- Link to it from the old website.

desi_curry

6:56 pm on Sep 26, 2005 (gmt 0)

10+ Year Member



Well friends, looks like google wants me to keep the content in new site itself. After this post, when I wake up next morning, I got an email from google that your accounts has been disabled. But I still have hopes. I have posted my incident here [webmasterworld.com...]

Anyways obviously keeping the content on both would be ideal, but looking at the SEO point the duplicate content might be an issue and may be my new site my get the penalty from the SEO point. Any idea how do I get saved from it? or How do you protect yourself from duplicate content penality in such case.