Forum Moderators: martinibuster

Message Too Old, No Replies

Google's Mediabot negative filter generates PSAs

PSAs don't pay, let's get rid of them!

         

incrediBILL

6:31 am on Sep 15, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I've been doing a lot of research recently into the cause and elimination of PSAs but this topic has barely been touched compared to everything else in WW AdSense forums.

To bring you up to speed on the issue in past threads:
AdSense Stop Word Threads [google.com]

From these threads I found lots of hints but nothing satisfactory. Contacting Google about this issue only got a few more hints, but nothing satisfactory, they are very tight lipped about their negative filter in AdSense.

So, here's what I've learned trying to identify and eliminate PSAs:

* If you install the alternate ad code in AdSense you can detect PSAs loading this code from your servers which will show up in your log files and you can determine just how serious this problem is on your web site.

* If you have a serious amount of channels defined you can easily spot which channel is most likely displaying PSAs with clues like $0 for a channel with 1,000 impressions.

* Most of the topics Google forbids are not surprisingly in their negative filter list so terms like guns, porn, etc. will trip the PSAs and many times it's a combination of words on a page which wouldn't appear to be offensive whatsoever.

So knowing this, how do you get rid of the PSA?

I've found it works pretty easily doing the following:

* Copy the page to a temporary file name like temp1.html, remove any potentially offensive words, upload to the server and display the page. You should initially see some default ads on the page. Now wait for the mediabot to come check the page, usually within the hour, and redisplay the page in your browser. If you continue to get actual ads on this page for a whole day you've probably fixed the problem.

* If the ads disappear and PSAs show up, try chopping up the page content into sections and put them on the server as temp2.html, temp3.html, etc. Then display each page and wait for the mediabot as before. Note - consider your navigation, page title and possibly even meta tags are causing problems so you may need to peel it down.

* Once you've determined which part of the page is causing the problem further narrow down the specific sentences, etc. as temp10.html, temp11.html, etc. and again load those pages and wait for a verdict from the mediabot.

* When you know what's causing the PSAs, try assembling everything left as maybe temp20.html and see if that page will work. You know the drill, load the pages from your domain in the browser and wait for a verdict from the mediabot.

* With a clean page, replace your original page with the corrected content and wait for Google to reindex, could take a couple of weeks. If you're impatient just redirect the old page name to a new corrected page name and get immediate results, but this could impact your SERPS so be careful.

One last set of notes - GET RID OF ALL THE TEMPXX.HTML FILES WHEN YOU'RE DONE as you don't want Google indexing these. Also, use a different set of file names with each test as mediabot seems to remember page names with offending content so keep using new page file names to test with and don't use names you might actually want to use as that name could get stuck in Google's memory, not a good thing to happen.

Hope this helps some of you and if anyone else has better methods or information please ad to this thread.

incrediBILL

10:03 pm on Sep 16, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Could not find any mention of comments to guide the mediabot, but this seems to work well

That will help with ad targetting but won't get rid of PSAs as far as I know.

I'm not sure why you still have to split things up. You can just comment out parts of the pages and then reaccess the page using a different query parameter.

Thought I explained that - I'm impatient.

Sometimes it takes the mediabot a while to come around and I don't like to wait to get a verdict so I chop up larger pages in 3-4 chunks and browse them all then sit back and see which of them still show ads an hour or so later, usually just one is still broken and I'm much closer to a resolution in less time.

shrimp

4:11 am on Sep 18, 2005 (gmt 0)

10+ Year Member



I have pages that have had relevant ads for a couple years and now display only PASs and embarassing ads due to current news topics--hot topics change----things change--if you find that a page that use to have good ads no longer does, and you are not sure why, ck on hot news stories.

On home construction pages , I have had to replace terms like 'hurricane shutters' with terms like 'wind driven rain protection shutters'

--I probably lose some visitors but all the ads were for hurricane relief stuff--and not even decent charities, some said stuff like 'start a hurricane aftermath cleaning biz on a dime--learn how--buy my e-book'. These ads were totally unrelated to home design and construction. I figure it will pass, but meanwhile, at least my text makes sense if I forget to change it back for a while.

david_uk

7:20 am on Sep 18, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



PSAs are there to keep advertisers ads off pages of questionable content, it's all about protecting the advertiser.

The problem is when you have a non-offensive page being penalized due to a false positive by the Mediabot that Google, even after reviewing the page, won't tell you how to stop the PSA.

I like the ROS idea. I would like to know if Google can take a look at pages and manually override the bot's decision.

The problem I have is that one of my pages contains words that are used in a medical context. I can't really remove them without changing the page to such an extent it's not worth bothering with. Currently I don't run adsense on the page. I would like to try adsense on it as it's one of the most visited pages.

shrimp

1:43 pm on Sep 18, 2005 (gmt 0)

10+ Year Member



yes that is a tough situation to fix.

I know on one page where i mentioned a type of metal roof panel called an R-panel, even tho it was only one word on a huge page of text, all and I do mean all, ads were for computer servers--as in components--racks and panels.

It took me a long time to figure out what on earth was going on since that is not my field and i didn't realize the STRENGTH of the word 'panel'to influence the ads.

What I did in the end, 'cause I really needed to keep the info on what type of roof was used, was make a little .gif that said 'R-Panel' and put it inline in the sentence. Of course, I lose any searchers looking for info on R-Panel roof info, but there aren't that many. So in this case, it worked ok for me.

If your 'stop word' is the focus of the info on your page, this fix isn't gonna help you.

kuntz

11:48 pm on Sep 19, 2005 (gmt 0)

10+ Year Member



hey guys
know that many from our publishers that use Google adsense for contextual advertising (they uses other #*$! products) uses Targetpoint as alternative contextual advert. and its working great for them.
i checked the stats for rapidshare.de and imagerage.com because of this topic here in the forum and they both generates lots of PSA (over 8% for imagerage.com!)

about the google words list - this is an easy problem - becasue once these keywords found on page - your google ads will always show PSAs.
but the real problem as i understand from some publishers is that if google cannot determine above x % one high density content of the page - it can show PSAs on some ocations:
for example - you have a forum on computers - security and one of the threads are mostly on celebrities from some reason - google can and would display PSAs.
another thing is an algorithem that searching for understandable page and path structures - for example go to:
[imagerage.com...]
google should work!

go to [imagerage.com...]
google wont work - maybe because of the jpg ext and maybe not

they also checks to see that you dont have too many pics area on small amount of text.

last - if you will use any alternativ ads - make sure that also the file name you calling in the google tag will be clean and relevant :)

Kuntz

incrediBILL

12:20 am on Sep 20, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



becasue once these keywords found on page - your google ads will always show PSAs.

That's not true at all - I've fixed pages that no longer show PSAs.

You have to wait a while as I was told by Google a couple of weeks for the googlebot to crawl the site, update the page in the index, and then revisited by the mediabot.

What I don't understand is why the actual content in the Google index needs to be updated before the mediabot changes it's mind about your page when it crawls your page separately.

kuntz

8:34 am on Sep 20, 2005 (gmt 0)

10+ Year Member



Incredibill - if you use keywords such as kill them all in your pages - google will show 100% PSAs - it is checked...

maybe google count more on thier search parser (indexer) than on the mediabot and when the search says x the mediabot cannot determine otherwise - so the changes you make wont count until the dance

kuntz

Tropical Island

12:10 pm on Sep 20, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Here is a suggestion for anyone having the WRONG ads or PSA's on a page where it is an obvious relevancy error.

I had previously described a situation where I had split a long page into 4 separate pages. The result was that the 3 new pages had relevant ads however the original page - no change to the URL - suddenly started getting "disaster relief" ads. I tried changing wording, etc, etc. Nothing helped. I then took the ads down as they really depressed me.

On Sunday I wrote AS support and explained the problem. Last night the one lower common border ad started showing relevant ads. This morning an e-mail arrived from AS saying they had solved the problem. I immediately put the main ads back on the page and they are now showing the correct relevant ads.

I wouldn't suggest bombarding support every time you don't agree with one ad however if there is an obvious conflict between the page copy and the ads that are showing up then let them know.

shrimp

7:06 pm on Sep 20, 2005 (gmt 0)

10+ Year Member



Thanks Tropical for sharing that info. Definately good for us to know. And, yes, I agree, best not to bombard them or they will be overwhelmed and unable to address the true situations where no 'figger-outable' reason exists.
I'd say too, best to save the contact them option for problemson pages where you both previously were earning, and they have as much interest in addressing the issue as you do. Thanks.

incrediBILL

11:48 pm on Sep 20, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



- if you use keywords such as kill them all in your pages - google will show 100% PSAs - it is checked...

Kuntz, that's the point of my original post.

When you have such keywords they need to be removed to fix the PSAs being displayed. The problem is the keywords aren't always obvious and they can be scattered around the page including part of the site navigation.

gab55

4:47 pm on Sep 27, 2005 (gmt 0)

10+ Year Member



The forum part is my problem as I all my users have a session in the query string.. As soon as the seesion is active (a user signed in) the 50% of the time the adds show..

I'm using alternative url with a banner on it but code i use and alternative url just with adense and a h1 and a bit of text?

Does that breck the t&C?

This 41 message thread spans 2 pages: 41