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Adsense and PPC

One question...

         

gordele

5:42 am on Sep 12, 2005 (gmt 0)

10+ Year Member



Hello Guys,

As always I thank you to all the guys who take the time to answer to my questions. :)

Ok, here is my question of the day :) Im running a new site and one of the marketing strategies Im planning on for this new site is purchase PPC advertising, of curse adwords. But I also planned on using the services of companies like enhance, goclik and searchfeed to send traffic to my site. So my question is, is the PPC traffic (NOT adwords) acceptable for adsesne sites? Can I use these PPC companies to send traffic to my sites and don't break the Adsense TOS?

Thank you guys for your help on this :)

Gordele

gordele

8:39 am on Sep 12, 2005 (gmt 0)

10+ Year Member



please? ANY ADVICE?

jenkers

11:49 am on Sep 12, 2005 (gmt 0)

10+ Year Member



hi,
there is no problem from an Adsense TOS point-of-view with generating traffic through CPC programs.

But, unless you are very good at it you will find yourself in an ever-decreasing circle where your advertising costs soon outstrip your revenues from Adsense (if that is your aim).

Think about the math:

you generate visitors at say 10c per click.

100 visitors to your site costs you $10.

Even if you have a 10% CTR you're going to somehow have to turn that 10c click in to a $1 click out to break even.

It is possible - I know of at least 1 site that has a 50-60% CTR. There are no exits from that site except for adsense ads, the back button, or closing the browser.

In my experience you can turn cheap terms into expensive clicks out but they tend to burn out after not too long.

gordele

12:20 pm on Sep 12, 2005 (gmt 0)

10+ Year Member



thank you jenkers for your reply!
I found it very usefull :)
Im not the best on PPC but I can manage the accounts pretty well :)

thank you again

invisible

4:48 pm on Sep 12, 2005 (gmt 0)

10+ Year Member



One thing to watch with using the smaller pay per click sites is bad traffic.

I had a site that I bought alot of traffic from the smaller pay per click companies. Google banned that particular website saying 'suspect traffic' (not click fraud). It was making alot of money before being banned. Luckily it was only that website they banned and not my whole account.

The two sites you mentioned - Searchfeed and Go Click are probably the safer ones to use but be careful.

I now buy all my traffic from Adwords as I know it's quality traffic.

incrediBILL

6:03 pm on Sep 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Unless your site gets high paying clicks or has an extremely high CTR it's just tossing good money after bad IMO.

If you can get traffic in AdWords for $0.05 PPC that's $50/thousand visitors. A high CTR is around 10%, so you're only getting 100 visitors (or much less, more like 40) that will click yet again on your AdSense ads.

Now imagine those 100 people only clicked on the worst paying ads paying you $0.03 per click or $3.00 for your $50 investment. Even with an average PPC of $0.20 being paid you're only getting $20.

Also, CPM ads could be your worse nightmare - you pay $50 to get 1,000 visitors that see CPM ads that maybe pay $5/CPM.

Like I said, if you're making more than $0.50 per click it's worth trying, anything less is a bust.

gordele

8:17 pm on Sep 12, 2005 (gmt 0)

10+ Year Member



thank you incredibill for sharing this information and knowledge :) it's very helpfull to hear advice from pros like you!

so as I was afraid of, it's a numbers game still, but with the odds agains the publisher as alwyas lol :(

what I've learned in this couple of months is that there is no magic formula to make money on adsense. the only tool is keep building sites and quality content. thats how is possible to make a good living with AS.

maybe some times we can get lucky with a few keywords and PPC campaigns, but smartpricing will kill you in about 2 days or less.....that's my experince and I did it using adwords, now Im sure if I try searchfeed or goclick will happen the same...smartpricing will eat me.....

MediaSpree

8:30 pm on Sep 12, 2005 (gmt 0)

10+ Year Member



You need to diversify your revenue streams. When I was doing the adwords to adsense model I was breaking even until I added some affiliates. However, now that I can bid 3 cents on my adwords and get 10-40 cent clicks on my adsense... the adwords to adsense is bringing in a healthy profit too. I bid max 3 cents on the general term, then have specific pages which have related content but targeted words which pay higher in my niche. So I guess it all depends on the topic.

incrediBILL

9:25 pm on Sep 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



MediaSpree has a good point as I did far better pointing people from AdWords to affiliate programs than I did to AdSense pages, that actually paid money.

gendude

9:27 pm on Sep 12, 2005 (gmt 0)

10+ Year Member



You could look at it from the perspective that you are using AdWords, etc., to bring potential long-term visitors to your site (i.e. regulars who are bookmarking it, mentioning it to their friends, maybe even linking to it), in which case it's not throwing good money after bad (although I wouldn't keep pouring money into AW, etc.).

Some people will say that the "regulars" don't do anything for you, because they normally don't click, and they would probably be right, however regulars contribute in other ways that are harder to measure, and which may help you in the long run.

humblebeginnings

9:40 pm on Sep 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I did some experimenting with Searchfeed but the quality of traffic seems to be rather low.
So no click-throughs whatsoever. The experiment has cost me $ 50,- and I will not repeat it.
Now I am trying to buy some traffic at Yahoo and the quality appears to be better. Perhaps I can do a break even. Just experimenting a bit...